Winning the Zero Moment of Truth in Asia

ZMOT plays a major (and growing) role in CPG shopping in Asia. It offers a tremendous new way for marketers to reach shoppers and the public at large. Google commissioned a major study with research firm TNS to learn more about ZMOT moments for the CPG industry in Asia. TNS talked to 8,000+ female shoppers […]

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The Zero Moment of Truth (Google)

Things, technology and more important behaviours are changing, so Marketing should do so. I kind of like the this book released by Google last year. At least, the way it starts is pretty inspiring! Written by Jim Lecinski, Google’s ManagingDirector of US Sales & Service and Chief ZMOT Evangelist, the book speaks to the “moment […]

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