How to engage with the Digital Shopper

If you run an E-commerce business or are interested in understanding better the digital shopper, here is a worth reading report released by Capgemini. One of the key points is without a doubt how we can understand his behavior across all the channels to provide with an integrated and satisfactory experience. Download the Digital Shopper […]

Read More »

Types of influencers (Many faces of influencers)

It seems we finally got a right way to measure influence. These are good news! As you might know, Brian Solis (Altimeter) developed a pretty interesting piece of research about Digital Influence. Basically, they found out that Digital Influence can be defined by 3 main pillars: Reach, Resonance and Relevance. In my opinion, I think […]

Read More »

How The EdgeRank works? Increase Facebook engagement

Facebook Algorithm is defined by 3 factors: Affinity, Weight and Decay. If you want to increase engagement on Facebook, the first thing you should do is understanding how EdgeRank works Edge Affinity – It´s all about Connections The Affinity score is measured by the relationship you have with the user that created the “edge.” The more interconnected […]

Read More »

The best digital campaigns of 2012

I love this moment of the year because you can find great compilations with the best videos, campaigns, brands, etc.. I used to prepare mine but this year has been a busy year so I haven’t had time. I will try to prepare something soon though. Again, our “Pote” Greg has prepared this cool compilation […]

Read More »

Mom, I wanna be a Digital Strategist

It seems everybody wants to be Digital Strategist today, You have people moving from some other areas like PR, Direct Marketing, etc. It’s cool! But the question is What do I need to become a “Real” Digital Strategist? I would say, first thing is curiosity (lots..), then be available to find inishgts which can support […]

Read More »

How to detect Facebook ads bots and click fraude – Zopim

A lot of people like to complain about their experiences on major web platforms such as Facebook and actually we can find already some article talking about Facebook Ads bots and so. There are 2 main articles that have been buzzing lately. We have one call “Startup Claims 80% Of Its Facebook Ad Clicks Are […]

Read More »