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ZUJI encourages Singaporeans to Get out of the Dot

By on June 16, 2011


ZUJI, the region’s leading online travel agency, has recently launched a new campaign to encourage Singaporean travellers to Get out of the Dot. The Island-Nation, also referred to as Southeast Asia’s “little red dot”, has much to offer visitors and residents, but ZUJI is determined to see more Singaporeans explore the world.

ZUJI also believes in making holiday-planning a fun and interactive experience. On www.zuji.com.sg, the company has integrated a Get out of the Dot Game in which travellers can come together to help clear a giant animated Dot simply by clicking on one of the 10,000 smaller dots it is made of.

Get out of the dot Zuji

Get out of the dot Zuji

ZUJI’s campaign is also comprised of other initiatives to engage social networks:

– Claim to Fame (Facebook)
Being famous in Singapore is easier than in bigger cities. Write something on ZUJI’s Facebook page about this dot that you live in, and we will quote one lucky fan in our next newspaper advertisement.

ZUJI Singapore getoutofthedot

ZUJI Singapore getoutofthedot

-#Getoutofthedot (Twitter)
Zuji is monitoring trends and topics to identify tweeters in need of a need of scenery. Over the next two months they will be contacted and offered unique opportunities to get out of the Dot.

– Best Price Guarantee
The ZUJI Best Price Guarantee offers to match online prices if a customer can find a lower rate of the exact same package elsewhere. ZUJI will also provide a discount on the customer’s next booking on www.zuji.com.sg.

– Who are 3 Singaporeans who should get out of the dot? (Blogger engagement campaign)
Zuji picked 10 carefully-selected Singaporean bloggers who love travelling, will get to participate and stand a chance to win vouchers and prizes!. A special prize will also be up for grabs for the most creative and most engaging blog post that can tickle ZUJI to offer a $1,500 ZUJI voucher redeemable across all flights, hotels and holiday packages to any holiday destination!

In order to give more information and show was people is talking about, Zuji has used Storify as a platform to add value to the story by showing blog posts, tweets, Facebook wall post, etc.

Find more and follow the campaign below!

Website http://www.zuji.com.sg/
Clean the Dot Microsite http://www.zuji.com.sg/site/travel_deals/dotgame.html
Facebook http://www.facebook.com/zuji.com.sg
Twitter http://twitter.com/zujiSG
Storify http://storify.com/shnjuay/get-out-of-the-dot-zuji-singapore2

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