Everybody is doing social media marketing now. Sometimes, it seems like the magic solution for companies. But, Why only a few social media campaigns are being succeding? Or even better, Why so many social media campaigns are not achieving the goals?
This is the question that Nathan from Waggener Edstrom – Studio D Singapore is trying to answer. He puts forward the idea of “Zombie social media” to designate the social media marketing that the most part of companies are implementing.
Too usually the issue is due to a wrong understanding of the basis of marketing . It means not aligning social media within the global marketing strategy, not having procces defined correctly, insuficient resources, etc.
The main idea we should keep in mind is that social media marketing has to be integrated on the global marketing strategy of the company and be implemented adding value. Social media is not about one-shot campaigns or promotions, social media is about process, strategy, workflow, presence, community building and influence. Otherwise, your company will become a ZOMBIE…
Passion makes the difference
Check my social media prediction for 2011
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Passion Makes a the difference.
 DIGITAL / SOCIAL MEDIA STRATEGIST Lead at Golin Singapore
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You "Must Read It" (RT): Zombie Social media – Why your social media marketing is not right http://bit.ly/h6oiKm #socialmedia
Zombie Social media – Why your social media marketing is not right http://ht.ly/1aZWCf
Zombie Social media Why your social media marketing is not right …: Everybody is doing social media marketing … http://bit.ly/hJ9wW4
RT @juanmarketing: You "Must Read It" (RT): Zombie Social media – Why your social media marketing is not right http://bit.ly/h6oiKm #soc …
RT @juanmarketing: You "Must Read It" (RT): Zombie Social media – Why your social media marketing is not right http://bit.ly/h6oiKm #…
El problema, no contar con estrategia global – PASIÓN POR EL MARKETING- Zombie SM- Why your SM marketing is not right http://bit.ly/hzQNA1
Tu empresa hace social media o SOCIAL MEDIA ZOMBIE? http://ow.ly/3INxT
Tu empresa hace social media o SOCIAL MEDIA ZOMBIE? http://ow.ly/3INxT vía @juanmarketing
RT @juanmarketing: Tu empresa hace social media o SOCIAL MEDIA ZOMBIE? http://ow.ly/3INxT
Zombie Social media – Why your social media marketing is not right http://ow.ly/3J1eZ
Zombie Social media – Why your social media marketing is not right: Everybody is doing social media marketing no… http://bit.ly/fQkh1R
Zombie Social media – Why your social media marketing is not right
http://ow.ly/3JljA
RT @juanmarketing: Tu empresa hace social media o SOCIAL MEDIA ZOMBIE? http://ow.ly/3INxT
Zombi social media ¿Por qué tu marketing no es correcto? http://bit.ly/dFEQ1e ( @juanmarketing )
RT @Israel_Garcia: Zombi social media ¿Por qué tu marketing no es correcto? http://bit.ly/dFEQ1e ( @juanmarketing )
RT @juanmarketing: You "Must Read It" (RT): Zombie Social media – Why your social media marketing is not right http://bit.ly/h6oiKm
Totalmente de acuerdo en lo que planeas en este post. Todas las empresas se quieren sumar a las redes sociales. Muchas de ellas no saben muy bien si son una moda o están por aquí para quedarse, pero por si acaso se suman tímidamente insertando todos los botones de las redes sociales en sus webs, newsletters…, olvidándosee de la importancia de desarrollar una estrategia previa que alinee a toda la empresa y procesos.
Este tema lo trate en uno de los post de mi blog, poniendo de ejemplo a Telecinco y su programa de Gran Hermano. Os dejo el link por si tuvierais interés:
http://www.boomiac.com/2010/12/gran-hermano-si-pero-no.html
Gracias Laura, lo has cogido perfectamente
Passion makes the difference
RT @juanmarketing: You "Must Read It" (RT): Zombie Social media – Why your social media marketing is not right – http://ow.ly/3IU9Q
la onda zombie llegó al #socialmedia>> Zombie Social Media http://bit.ly/eWQb77 << justo para mi 😉 #cm
RT @juanmarketing: Zombie Social media – Why your social media marketing is not right http://bit.ly/fyKWfJ
RT @juanmarketing: Zombie Social media – Why your social media marketing is not right http://bit.ly/fyKWfJ
RT @juanmarketing: Zombie Social media – Why your #socialmedia #marketing is not right http://bit.ly/fyKWfJ
Social media Influence System http://ow.ly/45kQD
RT @juanmarketing: Social media Influence System http://ow.ly/45kQD
RT @juanmarketing: Social media Influence System http://ow.ly/45kQD
[…] redes sociales y hasta muchas veces parece la solución mágica a todos los problemas, como comenta Juan. Sin embargo, no todas las campañas tienen el éxito que esperamos conseguir y muchas son las […]