Why is TikTok killing it?

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I have to say that I’ve been getting tired of Instagram and its “I’m perfect” type of content along with its “I’m a Yoga master” approach. It’s funny but I feel, Instagram is now becoming Facebook and Tik Tok, the new Instagram. It’s fresh, cool and very entertaining.

I’ve been trying it lately and I think it’s a platform worth exploring if you, as a brand, are looking to remain relevant to Gen Z (born after 2000).

Here are some interesting presentations about Tik Tok that I’ve compiled.