Why I’m quitting Tobacco – Advertising masterful lesson

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People might think I’m outmoded because Mad Men has already boomed in US few time ago. Whatever, I’m enjoying this TV show now and sometimes you can learn masterful lesson about advertising and communication which will still work nowadays 🙂

This is the letter that Draper sent to all media when the huge LUCKY STRIKE left them to go to BBDO… WELL DONE, Mr Draper!

Drapper mad men letter tobacco

Drapper mad men letter tobacco

This is one the best PR and buzz campaign I’ve ever seen; or might we call it Guerrilla marketing 🙂