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Why CONTEXT is key when telling a story

By on July 23, 2013


I’m pretty sure you had tried to understand like a thousand times what CONTEXT exactly means when talking about a great story and content marketing.

A part of having a confusing definition (Dictionary.com), there are too many posts talking about it with too many words and very few examples.

con·text [kon-tekst]
noun
1. the parts of a written or spoken statement that precede or follow a specific word or passage, usually influencing its meaning or effect: You have misinterpreted my remark because you took it out of context.
2. the set of circumstances or facts that surround a particular event, situation, etc.

Since I believe the best way to define something is by showing a great example, here is mine to explain the importance of CONTEXT when telling an story.

Context vs Content

Thanks Emmanuel Kelly for inspiring us!

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