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Why Asia Pacific is leading the Mobile Shopping

By on January 26, 2011


Taking a look to the Asian Digital marketing report 2010 I found some data that get my attention quickly. Everybody know that Around 30% of the global market for smartphones lies in the Asia Pacific region where 3G penetration rises even 90% in countries like Singapore. But, the question is Why Asia Pacific is leading the Mobile Shopping?

Just take a look of this table and you will realize why this market is so dynamic around here. I mean, more than a half of phone users (“everybody”) called to ask someone about a product I might purchase. This represent more than 20% of respondents worldwide. Just keep reading and will be socked… Mobile Word of mouth is Asian!!

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