What Brand utility truly means

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What is Brand Utility is one of the top questions marketers are asking themselves over the last 2-3 years. Nowadays, brand must go beyond promotions and bring a real value to the consumer.

Here is a very USEFUL presentation about brand utility with very interesting examples. Enjoy it!

To finish my post I would like to bring closer this excelent campaign by Coca Cola which for me represent the essence of brand utility somehow. What do you think?