It seems we finally got a right way to measure influence. These are good news!
As you might know, Brian Solis (Altimeter) developed a pretty interesting piece of research about Digital Influence. Basically, they found out that Digital Influence can be defined by 3 main pillars: Reach, Resonance and Relevance. In my opinion, I think it’s a great way to measure it. I would add some more elements like for example Antiquity and Industry. Antiquity because the older you’ve been publishing the more likely you are to be influent because you got many back-links and you are kind of a reference for the new comers (Obviously if you did well). Industry / Narrative , it’s another factor. I mean, there are industries more likely to spread than others (Celebrities VS History).
So basically, using this model, Traackr has developed this cool Infographic and a corresponding research. I do really like the fact that we can tailor our influencer strategy depending on the goal we are trying to achieve. For instance, if our goal is to increase awareness we definitely will go with a mix of celebrities, connectors, activists and probably journalists.
Hope you find it this interesting!