Once the top ten viral video 2010 compilation has been introduced I would like to show you what are the top ten guerrilla marketing campaigns for this year 2010. You also can check the best guerrilla marketing campaign for 2008. Get inspired!
THE TOP TEN GUERRILLA MARKETING CAMPAIGNS 2010
1- THE T-MOBILE WELCOME BACK
Watch arriving passengers be given a welcome home to remember at Heathrow Terminal 5. Big thanks to all our talented singers who feature in the ad.
2- IT’S MINI’S BIGGEST MINI EVER
Bringing the physical and digital together in the real world. How we engaged over 1 million people with, and helped to sell out, the new MINI Countryman before it launched in the UK.
3- HEINEKEN: GUERILLA MARKETING – REAL MADRID VS AC MILAN
I’m sure all football fans can remember this excellent campaign for the Real Madrid VS Milan Champions League match.
4- WITNESS JOY COMING ALIVE AT SUNTEC CITY, TOWERS 2 & 3.
BMW JOY 3D: Asia’s 1st Interactive 3D Building Projection
Watch as we transform busy office buildings in Singapore from a symbol of work, into a symbol of Joy.
5- COCA-COLA ZERO – EL CAMBIAZO
A simple amazing idea, changing Coke Zero for Coke (normal) but hiding the packaging to show the target that is not about flavour, but 0 fat (Madrid Cinemas).
6- LAST CALL BY 13TH STREET THE FIRST INTERACTIVE THEATRICAL
The action: Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition software transforms the participant’s answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie’s main actress and an audience member leads to a different film – and outcome – every time: sometimes with a happy end, sometimes with a more gruesome one. To participate in the adventure, audience members submit their mobile phone numbers to a speed dial code when they buy their ticket. The moment the female protagonist takes out her phone to call someone who might be able to help her, the film’s controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he hears the actress’s voice – who tells him she would be lost without him. He has to help her escape by choosing a path through the old, rundown sanatorium. Furthermore, he also decides whether she should help other victims to flee the scene -and every single choice shapes her fate: it’s a matter of life and death.
Simple but amazing idea with 0€ cost. This campaign represents a perfect comprehnesion of the channel. Congratulations!
8- FAST LANE – THE SLIDE
A different way to communicate fun fast envolving the audience. The brand behind Volkswagen for Polo GTI.
9- HERDING CATS BY IKEA
A look behind the experiment of IKEA UK’s release of 100 house cats into its Wembley store in the UK. The message is clear and the insight perfectly identified.
10- FRESH STONEAGE FOOD BY BOSCH
Bosch fridges with VitaFresh technology keep food fresh much longer.
Some ideas are more expensive than others, but we can find a great creativity work in all of them. New advertising is more about good ideas than big bugdets. Don’t forget it.
What is your favourite Guerrilla marketing campaign for 2010? Do you have any other guerrilla ad you would like to include on this compilation? Feel free to leave a comment.
Passion Makes the difference.