This Infographic below show us the evolution of the influence theory since 2000 with the Tipping point Theory. WHICH ONE IS YOUR FAVOURITE?
The Tipping Point (2000) by Malcolm Gladwell: Movements are caused by three types of influencers: connectors, mavens (subject-matter experts) and salesmen. Examples: Old Spice Guy, Dell Listens.
Six Degrees/Weak Ties (2003) by Duncan Watts: Data analysis shows influencers rarely start contagious movements; instead, average citizens provide the spark. Examples: Egyptian revolution, Tumblr – Digg events.
One Percenters (2006) by Jackie Huba and Ben McConnell: It is the content creators amongst Internet communities that drive online conversations. Examples: Lady Gaga, Ford Fiesta.
The Magic Middle (2006) by David Sifry: The middle tier of content creators and voices break stories, and discussing that trickles up into widespread contagious events. Examples: 2008 Obama election, Motrin Moms.
The Groundswell (2008) by Charlene Li and Josh Bernoff: Movements start within communities, and leaders rise up out of the community and can have many roles including content creator, critic and collector. Examples: Haiti earthquake texting, Pepsi Refresh Project.
Trust Agents (2009) by Chris Brogan and Julien Smith: Influencers are people who build online trust and relationships with communities that look to them for advice and direction. Examples: Gary Vaynerchuk’s Wine Library TV, Republican Party’s #FirePelosi campaign.
Free Agents (2010) by Beth Kanter and Allison Fine: These trusted influencers are independent of traditional command and control organizations and crash into walls of storied culture. Examples: @BPGlobalPR, Robert Scoble at Microsoft’s Channel 8.
Leaderboards (2010-11): Influence can be quantified by online actions taken by a person’s community, including retweets, mentions, comments and more. Examples: Klout, Empire Avenue.
The State of Influencer Theory
This infographic was designed for an article in SmartBrief in Social Media (http://smartblogs.com/socialmedia/2011/07/15/the-state-of-influencer-theory-on-the-social-web/) by Jess3 (http://jess3.com/) and Zoetica (http://zoeticamedia.com/), based on my book, Welcome to the Fifth Estate (http://www.amazon.com/dp/0910155860).