As a marketer you might have seen a lot of social media campaign planning guides but they are either incomplete or not compelling enough. Checking one of my favourite blogs I’ve just found this one that looks very interesting and relevant for me.
1- Pre-campaign planning
a) Channel investigation
b) Building audience
c) Evaluating other campaigns
d) Create your Hashtag
2- Define your campaign goals and metrics
3- Targeting – who you are going to target and how
4- Map out your funnels
5- Create your content and build your editorial calendar
6- Get all your tracking in place – goals, URL builder, etc.
7- Campaign Launch
8- Optimization – assess and adjust
9- Evaluate at the end of project
For full detail check the original post here