Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.
Although it’s clear blog content does contribute to your SEO, Google’s copious algorithm updates can make this tricky. And today’s SEO best practices are all about relevancy and intent.
So, when it comes to your blog, how do you know what matters and what doesn’t? What are today’s blog ranking tactics, and what’s considered “old-school”? How can you keep it all straight?
Keep reading — I’ll explain.
Confusion is a common issue facing digital content marketers — and we want to help. In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.
Coming up with relevant content both for the audience and Google is not always easy. Then it’s also very strongly recommended to hire an SEO company that works in the country that your web site is targeting, so if you have a UK or USA web site then we would very much recommend working with the digital marketing agency Boston. For this reason, I brought you this infographic that proposes 11 tips on how to make your blog posts search-engine-friendly.
– Use white label SEO-friendly URL extensions.
– Keep title tag under 55 characters.
– Use visual media (images, videos and gifs)
– Link to authority websites in your industry.
– Improve loading speed.
– Optimize your page for social media sharing.
– Use responsive design to adapt to different mobile devices.