New amazing viral campaign for a good/social cause.. The One: No child born with HIV by 2015
I love this campaign. I like the design and I think using children is always a good way to go viral. Do you remember the Evian Rollers Baby (Look 2nd on the list)?.
Moreover, I really appreciate how the microsite has been built. I mean, it’s really simple, usable and things you can do and you have to do are actually easy. Well done!!
By this way, take a look, for example to the email they send to you after registration (Just name + email… Easy and fast)
“1. Record your own baby protest video and speak up for babies:
2. Customise your Facebook and Twitter profile with the ONE baby protest wallpaper, baby protest tweets, and one of our baby protestors.
3. Tell your friends and family. You can just forward the sample letter below.
Spreading the word is critical, but please only pass this message along to those who know you – spam hurts our campaign.
Together we can achieve a world where no child is born with HIV by 2015”
Have you tried the SPEAK UP? I love it.
I’ve never seen a voice application like that doing right. Just write your message, chose the baby and the type of voice.
Here you can see my own creation… “Amazing campaign… Come one everybody, let’s share this social and good message with passion!! “
Don’t hesitate to join the cause on:
Finally, I also like the viral video, even if I wonder it’s not related to the microsite.
If you view the video on Youtube, you will able to make a donation directly from Youtube. VIVA Integration!!!
WHAT DOU THINK ABOUT THIS VIRAL CAMPAIGN? DO YOU BELIEVE USING CHILDREN MAKE EASIER TO GO VIRAL? DO YOU KNOW SOME OTHERS SIMILARS VIRAL MARKETING CAMPAIGN USING VOICE?
Hi to all marketing passionated…
Agency: Bartle Bogle Hegarty Londres
Product: Campaign against child HIV
Sector: Non-Governmental Organization, NGO
Creative Directors: Ash Ghazaldi y Rob Ellis
Tittle: ‘The One Baby Protest’