La formula de la viralidad infografia

El otro día buscando los artículos que mejores habían funcionado en el blog me encontré con algunas joyas de años atrás. Entre ellas, aquella serie de como lanzar una campaña de buzz marketing o uno de los posts que me llevó a dar conferencias en España y e incluso en otros continentes: La fórmula secreta […]

Read More »

6 #Authentic Social media and digital trends for 2015

This year I wanted to do something different and more authentic so I’ve decided not to read any article about top social media trends for 2015 and write mine from scratch. Sometimes I feel we should follow more our intuition… This is what I truly think: 1- From Public to Private social networks. Whatsapp and […]

Read More »

Bodyform Responds :: True or Fake?

Social media is probably the best thing that happens to brands in a long time! I don’t know if Bodyform Responds :: The Truth is a Masterclass of how to manage a social media crisis or a smart buzz marketing campaign but what is clear is the fact, this will be buzzing hard this week. […]

Read More »

Why videos go viral – Cool Ted Talk

Why videos go viral is one of the question I’ve ever tried to answer since I created this blog. If you remember, the first focus on this blog was fully related to explain and to understand how buzz and viral marketing works. Indeed, one of my top blog post (ES) has been “The formula of […]

Read More »

COMO viralizar contenido – #Infographic

Como sabréis lo que llevaís siguiendo el blog más de 4 años siempre es un placer incluir cualquier contenido que nos ayude a entender como funciona la viralidad y como la podemos integrar dentro de nuestra campaña de marketing. En este caso, se trata de una infografía muy interesante creada por Problogger. Personalmente, me quedo […]

Read More »

THE ONE: No child born with HIV by 2015

New amazing viral campaign for a good/social cause.. The One: No child born with HIV by 2015 I love this campaign. I like the design and I think using children is always a good way to go viral. Do you remember the Evian Rollers Baby (Look 2nd on the list)?. Moreover, I really appreciate how […]

Read More »

Stop Saying Viral – A Case for Spreadable Media

Interesantísima presentación sobre el marketing viral entendido desde el punto de vista de “Viral is a thing that happens, not thing that is” como bien afirma Faris Yakob. Ya sabes que siempre he sido un apasionado de la viralidad. Son 70 slides de ejemplos, case studies y conclusiones muy coherentes acerca del fenómeno viral. Me […]

Read More »