Who is TRULY the new 2019 consumer?

Let me tell you about their journey and WHY they do it rather than defining who they are. Read the full article; it comes with a marketing masterclass at the end. This person wakes up in the morning with an analog alarm-clock featuring a lavender diffuser. They take a slow shower and brush their teeth with a compostable toothbrush. They have an […]

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10 Key Trends in Social Media

Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc. I would like to share this presentation that I believe is a great compilation […]

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5 relevant sites for trends hunting

Although sites like Facebook offer a quick and nice view of what’s going on in the world (Note that Facebook prioritises news over brand posts), there are more insightful sites out here to identify relevant trends and what the future will look like. In this list I’m trying to avoid the big names like Forbes, […]

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Predicciones Marketing 2009 y YO

Este año, debido a la crisis, se está convirtiendo en el año de las predicciones sobre marketing. Véamos las más relevantes: 1- Leo Burnett Group Predictions for 2009: Marketing Trends via: Mercadotecnia Alternativa 2- Top Marketing Trends for 2009: Execs ‘Sick’ of Web 2.0 – #1. Insight and Innovation Key. – #2. Customers at Top […]

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