PASIÓN POR EL MARKETING

Guess how many fake and inactive users are following you? Would you like to know how many of your Twitter followers don’t contribute to your “real” influence?

Surfing the web again I’ve found this pretty interesting tool which basically gives you an overview of how many of your followers (%) are fake, inactive or good. Here is my test…

Fake Twitter Follower Check

Something that is very cool is the fact that you can actually check any account you know. I mean, you don’t have to be the admin of the account to be able to get the results.

I think this tool could be helpful for any social media manager to:

- Understand how healthy is your follower base on Twitter.
- For new clients, it can give you a clue on how “professional” was the previous agency that was managing the given Twitter handle.
- Set up a KPI for a better balanced Twitter account. For instance, we can say decrease INACTIVE followers down to 10% and clean up every FAKE account following us.

Check the tool here

What do you think about this tool Status People? How accurate do you think this is?

Starbucks has lost its place as the most social company in the restaurant business. Starbucks’ loss is McDonald’s gain But how did McDonald’s do it? The answer seems to be pretty straightforward – transparency. During the second half of 2012 McDonald’s ran a well trailed campaign to open up to its public, including videos of behind the scenes at the restaurants and an open invitation to ask questions on any aspect of the McDonald’s food chain. Why this Mc Donald’s Your questions is a best practice in social media? 1- Easy to use. 2- Easy to find! Questions and Answers are perfectly categorised and tagged. 3- Visually appealing. Iphone / Pinterest Look and Feel. 4- Autosuggestion enabled when tapping a questions. 5- Top questions with high engagement are in the top! In adittion to this, they have created great behind the scenes videos which add this extra of transparency and makes this a really great work! Congrats Mc Donald’s because YOU GOT IT! SOCIAL MEDIA = Solutions Measurables

How Are people Influenced online is one of the top questions many social media marketers are trying to find out. Under this purpose, I found this interesting infographic which takes us to 3 main points:

- The history of influence. Don’t underestimate the power of the traditional Tupper ware meetings

- The two thinking schools of Influence – Gladweel VS Matts – Uber Influencers VS Peer Influencers. I consider both are winners because the situation used to be lead by Top influencers (bloggers) and now thanks to the raise of social networks, it looks like more Peer to Peer influencers.

- Peer to Peer Recommendations as the most important channel to increase sales.

I would also like to highlight this great quote from Joe Tripodi, CMO at Coca Cola.

Advocay key for sales

SOCIAL influence marketing infographic

Please feel free to share your thoughts.

Source : CrowdTap

It seems social media is not a fad anymore and year over year marketers are getting the more and more consicuous about it.

See below the social media report for 2012. This study surveyed 3,800 marketers.

benefits of social media marketing

I would like to highlight the fact that Measurement and Targetting are areas which marketers are starting to care about the more and more. It shows how social media is evolving and going beyond a simple cnew channel to reach new prospects. In adition to this, Video marketing gathers a lot intereset but I stil think images are even more key in social media.

Download the report here

Who is more popular on each social network male or female is maybe one of the top question that many social media managers try to guess. Here is the answer! It seems basically, Male dominate Google +, LinkedIn, Youtube, Delicious, FlickR, Digg or Reddit and female lead the way on Facebook, Pinterest, Twitter, Instagram or MySpace. Social networks suchs as Scribd (Slidehare main competitor) or Foursquare.

Do you have any insight to add to this report?

Via: Information is Beatiful

Mejora el Social media el SEO? Esta posibelmente sea una de las grandes preguntas que muchos no solo consultores de social media pero tambien Especialistas en SEO se hacen.

How Social Media Impacts Google Organic Search

Os dejo aquí un pequeño estudio hecho por la gente de TastyPlacement, una empresa de SEO y diseño digital en Texas. Ambas empresas crearon 6 sitios web basados en 6 ciudades de Estados Unidos de similar tamaño. Los sitios web estaban todos en el mismo lugar y tenía los nombres de dominio que incluyen el nombre de la ciudad y el servicio a domicilio específico, como “www.city-Home-Service”. Diez meses después, el lugar sexto se utilizó como control y los sitios de 1-5 fueron promovidos usando sólo una iniciativa de alcance social, los medios de comunicación, cada uno con el objetivo de aumentar.

Facebook comparte y le gusta.
Los seguidores de la página de un sitio Google + Business.
Google +1 votos para el sitio web.
Tweets y retweets.
Seguidores de Twitter.

Los Resultados son bastante interesantes:

- Aumentar el número de seguidores de Google + Página generó el mayor cambio en la posición: 14.63.
- Tácticas para hacer crecer el número de Google +1 votos también dio sus frutos: 9,44.
- La promoción realizada en Facebook terminó en el medio con 6,9.
- Un mejor Tweeteo y estrategia de retweets resultó en 2.88.
- Centrarse en conseguir más seguidores en Twitter consiguió la última posición en el ranking y de hecho disminuyó los resultados: -1,22.
- El sitio de control, que no tenía los medios de comunicación social de la actividad a su alrededor, no experimentaron ningún cambio significativo: -0,11.

Mejora el social media el SEO? INFOGRAFIA

Via: Panorama.net

Social media and the web2.0 is creating cool and inspiring stuff. After Did you know and Kony, I founded this video below pretty cool. Do you dare to create the City where differences between poor and rich communities will disappear and where leaders and experts will lead the thoughts?

To be honest I love the idea, It’s actually something that I would really like to be part of and I think that today, by using social media, any of this kind or projets are most likely to finally happen.

2012 TED Prize Wish The City

For this reason and because my main skills turn around Social media and Online Marketing, I would like to list some of the things I would improve to contribute my grain of sand:

- Don’t forget to include a link within the Youtube Video description or as a note at the end of it. You may be losing many visits guys.
- The registration process is not bad, but I’m sure there are aditional ways to pick skills automatically. What about a LinkedIn connect button?
- I’ve never received the confirmation email after the registration.
- Make clearer the difference between share THIS on Twitter or Facebook and Follow us on Twitter and Facebook.
- I kind of missing a MANIFIESTO
- The Facebook page is not finished (not cover photo, no strategy, etc.)
- Sharing feature must include other social networks booming now like Pinterest, StumbleUpon, etc.
- No description and defined Hastags on Twitter https://twitter.com/#!/TheCity2_0
- The web is basically not going once you registered. Only the video is showing and running.

I don’t knoe why but I feel City2.0 is another great idea which will not get viral because of an average execution. Big shame!

Cuál es el salario, Cuánto se gana en Social media, Cuánto cobra un Community Manager o un Social media manager es una pregunta que muchos se hacen cada día.

Gaby Castellanos rompió el hielo en 2009 con este post.

De nuevo, y en forma de Infografía, aquí tenemos la respuesta. Como era de esperar se trata de salarios en socialmedia en Estados Unidos, por lo que presumo que en España serán algo más bajos.

title="Salarios en social media - Infografia" width="479" height="1024" class="size-large wp-image-7815" />

Salarios en social media - Infografia

Yo personalmente, creo que los salarios en social media que presenta esta infografia son bastante realistas y también estoy de acuerdo con la clasificación y jerarquía que propone.

¿Estás cobrando lo correcto como profesional de social media? Sabes Cuánto cobra un Community Manager o un social media manager? —– Nada, parece que hay que irse a NEW YORK

Social media integration is one of the top “To Dos” and challenges that companies, but also agencies, have pending on their agendas. Perfectly aligned to that, I’ve founded this great research by InSites Consulting this morning and I couldn’t wait to share it

How to integrate social media research

Even though the research has only been run in US and UK and the sample is not very representative (400 senior marketing managers), the results are pretty interesting. I will actually highlight the following:

– Brands are investing more resources on largest social networks (E.g Facebook) than on “niche” ones. After Facebook, Twitter, LinkedIn and YouTube close the circle.
My thought: Well, companies have been seeing Social Media as a new marketing channel, so they might go for the hub where the mass audience is (Reminiscence of traditional marketing )

– 40% of companies are still in the early stages of integration of social media. 14% of companies affirm having social media fully integrated.
My thought:: fully integrated is a big word.

– Adoption of social networks is high, but integration is still low.
My thought:: Adoption is always the first step to integrate so no surprises here.

– Social media integration leads to more satisfied customer.
My thought:: The question is then – Why do marketers know about it but they are still doubting on integrate and adopt social media? I would say, the majority of them are afraid of potential communication crisis.

– LinkedIn is more relevant for B2B companies. Twitter remains the same for both B2B and B2C.
My thought:: LinkedIn is the top professional social network while Twitter can be used for both approaches.

– Service companies tend to use more social networks than product companies a exception of YouTube.
My thought:: I might think, this is due to the fact YouTube is more similar than TV commercials where marketers feel more comfortable. On the other hand, service companies are usually more likely to look for valuable feedback because they sell basically interactions

– Lead generation is still the most valuable performance indicator.
My thought:: This is comprehensible when we look to marketing goals and because engagement is still a new area, so many companies haven’t defined strategic goals for it yet.

– The main barriers to integrate social media seem to be: Lack of top management support (which is normal because they are not on social networks yet, so they don’t see the value ( Social media marketing Myopia); no fit with product offering (that’s pretty curious, because there are conversations about any product) and no clear financial results (which is normal if you don’t invest resources in measuring your social media efforts – ROI)
My thought:: See above in brackets.

– 28% of companies in USA and UK have a dedicated person / team assigned to integrate social media in their organization.
My thought:: This is a optimistic point and probably one this job will be one of the most well paid position soon . We have HR, we have finance, we have… So, why not Social media integration manager? People and culture are wildly growing as a relevant values for companies performance so…

How to integrate social media infographic

Social-Media Integration Infographic Resarch

Facebook IPO is buzzing across the entire web, but I haven’t seen any article able to gather all the most relevant data and all you need to know of Facebook IPO if you are considering to buy or take part of it. Under this purpose, I have compiled these interesting data, numbers and graphs about the Facebook IPO: (Everything you need to know is here!)

FACEBOOK IPO – WHO OWNS FACEBOOK

Facebook IPO stats - Who owns Facebook

FACEBOOK IPO – Facebook by the numbers:

• Facebook’s total ad revenue in 2011: $3.15 billion
• Share of revenue attributed to advertising: 83%
• Share of revenue that was advertising at the beginning of 2010: 99%
• Percentage of sales in the U.S.: 56%
• Amount of revenue sourced from Zynga: 12%
• Amount Netflix spent advertising on Facebook in 2011: $3.9 million
• Amount The Washington Post spent: $4.2 million
• Facebook 2011 profit: $1 billion
• Revenue generated from virtual goods: $557 million
• Global monthly active users: 845 million
• Daily likes and comments: 2.7 billion
• Amount Facebook spent on advertising in 2011: $28 million
• Age of oldest Facebook senior exec: 44
• Likely Facebook market valuation: $75 to $100 billion
• COO Sheryl Sandberg’s 2011 compensation: $31 million
• Ms. Sandberg’s ownership share in Facebook: 1%
• CEO Mark Zuckerberg’s total 2011 compensation: $1.5 million
• Mr. Zuckerberg’s ownership stake: 28.2%
• Mr. Zuckerberg’s voting power: 56.9%
• Mr. Zuckerberg’s annual salary starting in 2013: $1

FACEBOOK IPO – Key numbers behind Facebook INFOGRAPHIC

FACEBOOK IPO VALUE all you need to know to invest and buy facebook

By the way, I was checking some reactions to the new move of Facebook and I really liked this one

facebookIPO funny reactions

So, Are considering to grab a piece of Facebook?

Sources:
Advertising Age
Forbes
Mashable