What branded content should really mean. The Rolex coincidence

Everybody is talking about branded content and social currency but sometimes I wonder if we are truly right or we are just ending calling everything the same. I was surfing on Facebook the other day and this piece of content got my attention. Actually, the visual is a Rolex but it wasn’t released by a […]

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How often should you post on social media?

Voila, here is one of the most intriging questions every market has or has had in the past. Social networks are changing and evolving and seems that today each platform is compiting against each other. Here below are some tips to nail your posting frequency to get the best results in your social media strategy […]

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The best Storytelling techniques in 2014

Media is changing as well as consumers and everything. Perhaps and actually quite sad, marketers are the ones who haven’t yet changed and who continue ruining our shopping experiences by over-promising. Gary Vaynerchuk explains all this very well in his new presentation. Storytelling in 2014 from Gary Vaynerchuk What is your Storytelling strategy for 2014?

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The Top Benefits of Social Media Marketing [INFOGRAPHIC]

Here are the top benefits that companies are seeing from social media marketing: 89% of respondents said that social media marketing has generated more business exposure 64% saw lead generation increase by using social media 6 hours or less per day 69% of marketers use social media to gather marketplace intelligence 62% of marketers using […]

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Digital, Social Media and Mobile Marketing in Asia (October 2012)

If you are a marketer in Asia, you will surely be looking for stats, facts and figures about Social media, Digital and Mobile Marketing in Asia. We have good news! We are Social has just released it popular and great study about it! Find here the main highlights of the Digital, Social Media and Mobile […]

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Social media mejora el SEO?

Mejora el Social media el SEO? Esta posibelmente sea una de las grandes preguntas que muchos no solo consultores de social media pero tambien Especialistas en SEO se hacen. Os dejo aquí un pequeño estudio hecho por la gente de TastyPlacement, una empresa de SEO y diseño digital en Texas. Ambas empresas crearon 6 sitios […]

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How to Write for Social Media – Tips and Tricks

*** Use formulas such us HOW TO, HOW YOU, WHAT IS, Tips & Tricks etc. for the discussion title. Users are looking for answers and solution to their problems. *** The shorter the better. Online users don’t have too much time and their attention is the most expensive resource (Economy of Attention) *** Don’t talk […]

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Cuanto se cobra en Social media – Infografia de salarios

Cuál es el salario, Cuánto se gana en Social media, Cuánto cobra un Community Manager o un Social media manager es una pregunta que muchos se hacen cada día. Gaby Castellanos rompió el hielo en 2009 con este post. De nuevo, y en forma de Infografía, aquí tenemos la respuesta. Como era de esperar se […]

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