5 Social Media Marketing Tips

In today’s era, social media is playing a pivotal role in businesses. You can grow your business through marketing on social media platforms. Brands are gaining market share by creating an online presence on Facebook, Instagram, Pinterest, Twitter and other platforms. Below are tips on how you can use social media for your business. Even […]

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[Webinar] Cómo desarrollar la personalidad de tu marca a través del Social Voice

Os dejó el último webminar que he desarrollado para IEBSchool sobre un tema que siempre me ha fascinado que es el Social Voice o cómo desarrollar la personalidad de tu marca en medios sociales.  Se trata de un  proceso de marketing que proporciona la base para la consistencia de tu contenido, diseño, propósito y marketing en general […]

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Publicidad en medios sociales

Estos meses me encuentro bastante activo participando con escuelas de marketing digital. Estoy dando webminars y creando nuevos cursos para las necesidades de los alumnos en marketing y publicidad digital. Lo cierto es que me estoy divertiendo mucho y creo que me váis a ver bastante seguido. Os dejo el webminar sobre Social media advertising […]

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10 Key Trends in Social Media

Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc. I would like to share this presentation that I believe is a great compilation […]

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The Rocket Formula for Social Media Campaign Planning

As a marketer you might have seen a lot of social media campaign planning guides but they are either incomplete or not compelling enough. Checking one of my favourite blogs I’ve just found this one that looks very interesting and relevant for me. 1- Pre-campaign planning a) Channel investigation b) Building audience c) Evaluating other […]

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Why should I use Emojis for my brand

Emojis have been part of our communication behavior for a while. I feel now it’s the perfect moment to incorporate and integrate them into our overall digital and social strategy. See below some facts and reasons why we should embrace this format. Why Emojis are a great format to communicate? -> According to Swyft Media, […]

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State of Social Media in South-East Asia

This is a summary of the report State of Social Media in South-East Asia developed by E-Consultancy – Among the four countries surveyed, Indonesia will witness the highest average increase in social media budgets (27%), with organisations based in the other countries increasing their investment by less than a quarter on average. – There’s evidence […]

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Bye Bye Permission…

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb… Did you remember […]

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