Publicidad en medios sociales

Estos meses me encuentro bastante activo participando con escuelas de marketing digital. Estoy dando webminars y creando nuevos cursos para las necesidades de los alumnos en marketing y publicidad digital. Lo cierto es que me estoy divertiendo mucho y creo que me váis a ver bastante seguido. Os dejo el webminar sobre Social media advertising […]

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10 Key Trends in Social Media

Things continue to change in social media and digital. Messenger platforms are taking over email and soon over social networking, people are using the more and more emojis, paid becomes a must, new platforms are changing the way humans communicate, etc. I would like to share this presentation that I believe is a great compilation […]

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The Rocket Formula for Social Media Campaign Planning

As a marketer you might have seen a lot of social media campaign planning guides but they are either incomplete or not compelling enough. Checking one of my favourite blogs I’ve just found this one that looks very interesting and relevant for me. 1- Pre-campaign planning a) Channel investigation b) Building audience c) Evaluating other […]

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Introduction to WeChat

Wechat is China’s leading social media platform and it’s used by 2x more people than the population of the US! WeChat is really a swiss army knife in China and it is THE go to platform for most clients that are looking to expand within China. Introduction to WeChat from Juan Sanchez Bonet Thanks to […]

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Why should I use Emojis for my brand

Emojis have been part of our communication behavior for a while. I feel now it’s the perfect moment to incorporate and integrate them into our overall digital and social strategy. See below some facts and reasons why we should embrace this format. Why Emojis are a great format to communicate? -> According to Swyft Media, […]

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State of Social Media in South-East Asia

This is a summary of the report State of Social Media in South-East Asia developed by E-Consultancy – Among the four countries surveyed, Indonesia will witness the highest average increase in social media budgets (27%), with organisations based in the other countries increasing their investment by less than a quarter on average. – There’s evidence […]

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Bye Bye Permission…

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb… Did you remember […]

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What branded content should really mean. The Rolex coincidence

Everybody is talking about branded content and social currency but sometimes I wonder if we are truly right or we are just ending calling everything the same. I was surfing on Facebook the other day and this piece of content got my attention. Actually, the visual is a Rolex but it wasn’t released by a […]

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How often should you post on social media?

Voila, here is one of the most intriging questions every market has or has had in the past. Social networks are changing and evolving and seems that today each platform is compiting against each other. Here below are some tips to nail your posting frequency to get the best results in your social media strategy […]

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