PASIÓN POR EL MARKETING

If you check social media blogs, top digital marketing magazines, you will surely find many articles about how to define a social media marketing plan; however, sometimes finding truly useful material takes for ages. That’s what happens when writers are too much oriented to SEO and they forget the “real sense” of content (Content must help!). Under the purpose of being a useful source of information about social media, I would like to share with you this PDF by Radian6 which compiles 30 great ideas for your social media marketing plan divided by the main areas within social media marketing: Strategy, Listening, Engaging, and Measuring.

30 great ideas for your social media marketing plan - Radian6

What are your TOP 3 ideas for social media marketing that you will pick from this PDF? See below my 3 top picks

Idea 8: Share the vision. Share and promote your social media strategy, governance and principles, not just low-level tips and orders. Don’t turn your team members into robots: they’ll feel frustrated, and so will your community. Instead, inspire them with the big picture. Then free them up to use their own voice and their own judgment as they engage online.

Idea 16: Monitor industry chatter. You need to be aware of what’s going on in your industry. Are your brand or your competitors’ being discussed in industry chatter? What’s your “share of voice”? In other words, how much are people talking about you instead of them? Listen for industry trends, issues, and news. As you do so, you’ll discover the key influencers in your industry. Find out what they care about and seek to influence them in turn. As you widen the net, you’ll discover how the larger business community perceives your industry. You might find ideas that had never occurred to any insiders. Finally, monitor changes in social media adoption in your industry. Adjust your own use of social media to stay ahead of the pack.

Idea 21: Tweak your advertising campaigns. Spending a pile of cash on advertising, with no feedback on how well it’s doing? Social media can help. Listen for social response to your campaigns. You can track:
• Advertising-specific keywords
• Unique URLs and phone numbers on your ads
• Conversations from trade shows
• Campaign- or brand-specific hashtags
• User-generated content you’ve solicited

Sometimes an image is 1000 times worthier than words, so I guess and Image with a lot of text can be still worthier hehe. Here it is a pretty nice explanation of how to create or develop a social media marketing plan step by step.

How to define a social media Strategy Step by Step

Is there any extra STEP would you add?

Via: Viral Blog

Interesting whitepaper by Falkowinc explaining step by step how to define a social media strategy. Its model is composed of the following 10 steps:

Below, you will find the whole whitepaper with all the information. Enjoy it!

White paper social media strategy

Do you miss any step in the social media strategy definition? Do you know how to measure the share of voice? Do you have or know any other model of social media strategy?

I hope this whitepaper can help you.

Passion makes the difference
Check my social media prediction for 2011

Cuando nso enfrentamos a los llamados “social media”, solemos encontrarnos con millones y millones de iconos, y creemos que justamente, con la inclusión de estos fantásticos iconos es suficiente.

Creo que una de las mejores formas para empezar en social media marketing es llegar a dibujar un borrador tipo esquema de lo que pretendemos hacer. Buscando en la web y leyendo mis feeds, llego a dos esquemas de estrategia de marketing en social media que seguramente serán de vuestra ayuda.

1- The Social Media Campaign by Gary Hayes and Laurel Papworth 2008

2- Social Media Strategy Framework in Spanish – Encuadre de Estrategia de Medios Sociales by Ross Dawson

Para ver la imagen más grande just haz click en la imagen. Además la tienes traducida en bastantes idiomas.

Estoy convencido de que este tipo de gráficos pueden ayudarnos en el momento clave de “Cómo empezar en Social media marketing”. Es necesario destacar el bonimio de escuchar – medir, pues son dos acciones (e incluso actitudes) claves para introducirse en la revolución de los social media.

Espero que sea de vuestra ayuda.

Un saludo a los Apasionados del marketing…