How to set up a Social Media Strategy

Interesting whitepaper by Falkowinc explaining step by step how to define a social media strategy. Its model is composed of the following 10 steps: Below, you will find the whole whitepaper with all the information. Enjoy it! White paper social media strategy Social media Strategy – Expansion plus View more documents from Juan Sanchez Bonet. […]

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Influence ranking metrics

WHY INFLUENCE IS IMPORTANT Not knowing which outlets or individuals most impact your brand can be expensive. If you’re spending communications budget on media that no longer influence your target audience, that’s money and influence lost. The challenge is finding out which media still matter and in what order. As media influence continues to fragment, […]

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QuickStart Social Media Guide – SiTF Social Media Workshop

Our colleagues from GetIT Comms sent to me a really interesenting workshop about social media that I would like to share with you. I think Singapore is a very dynamic market where social media has very many business opportunities. The speaker isAnol Bhattacharya, CEO, Director at GETIT COMMS. Anol Bhattacharya on Social Media for Marketing […]

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The Science of Social Media by Dan Zarrella

Here the presentation for Slideshare Contest by Dan Zarrella, one of my favourites social media marketing consultants. I think Dan Zarrella represents perfectly the mix between Marketing Science and Theory. Moreover, Dan Zarrella is one of the most important personalities in Viral marketing. I love how Dan always try to give a scientific approach to […]

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El Funnel del Social Media

A todos los marketers del mundo online nos encantan los embudos aunque la mayoría de nosotros no hayamos utilizado uno real en nuestras vidas. Fuera de bromas, y tras investigar un poco, me gustaría compartir con vosotros un ejemplo de embudo o funnel que nos sirve a la perfección para definir nuestras estrategias de social […]

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TripAdvisor y como utilizar facebook de manera inteligente

Tripadvisor es sin duda la referencia en comunidades de viajeros a nivel internacional. Esto no es casualidad. Según mi punto de vista se debe a un inteligente uso de los medios sociales. Una de las aplicaciones que mejor le funcionó a la de CITES I’VE VISITED: sencilla, lógica, jugando con el EGO (Más viajo + […]

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Customers VS Fans/Followers

How to convert Facebook fans and Twitter followers into customers is nowadays the most important discussion in marketing and sales departments. How attract fans and followers – Social media marketing It looks like social media consultant and specialist know the way to attract fans and followers. But, what about the strategy to tranform then in […]

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Qué vale más 1 kg de paja (facebook) o 1 kg de hierro (twitter)?

¿Qué vale más un kilo de paja o un kilo de hierro? ¿Te acuerdas de esta clásica pregunta en la que pasaste horas y horas cuando eras solo un niño/a? Pues ahora la pregunta se resuelve para un fan de facebook vs un fan de twitter. ¿Apuestas? ¿Qué vale más un fan de Facebook o […]

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Social Media in Asia Pacific: 5 of the Best Campaigns

Australian consumers spend more time on social media than any other nationality (over 7 hours per month on average) and the rest of Asia Pacific isn’t far behind (Nielsen report). With such high adoption, it’s no surprise that a number of APAC companies are creatively leveraging social media to engage consumers. Here are 5 top […]

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