“Chef”, a masterclass on social media

If you are looking for a new movie to watch, I would like to recommend “Chef“… A true lesson about the important things in life and a masterclass on social media marketing. I watched it over the weekend and I think was worth sharing. Besides the lesson it tells you about life, the movie taps […]

Read More »

The Top Benefits of Social Media Marketing [INFOGRAPHIC]

Here are the top benefits that companies are seeing from social media marketing: 89% of respondents said that social media marketing has generated more business exposure 64% saw lead generation increase by using social media 6 hours or less per day 69% of marketers use social media to gather marketplace intelligence 62% of marketers using […]

Read More »

PREDICCIONES SOCIAL MEDIA 2012

Este año como todos los años me gustaría aportar mi granito de arena a la evolución y construcción de esa ciencia que conocemos como los social media :-). La verdad que me he quedado un poco desilusionado al ver como muchos de mis compañeros no se han mojado a lanzar las suyas. Antes de mostrarte […]

Read More »

How to create a social media strategy Step by Step

Sometimes an image is 1000 times worthier than words, so I guess and Image with a lot of text can be still worthier hehe. Here it is a pretty nice explanation of how to create or develop a social media marketing plan step by step. Is there any extra STEP would you add? Via: Viral […]

Read More »

La hoja de Ruta de los social media [infographics]

Interesante hoja de ruta de los medios sociales para iniciarse y utilizarlo como punto de partida para tu estrategia de social media marketing. El año que viene prometo estar en el primer punto ¨PASION¨. Lo siento por David Berkowitz 😉 ¿Añadirías algun otro paso a la hoja de ruta del social media?

Read More »

How to convince your boss to use social media

How many of you have this experience: Arriving to work in the morning and presenting to your boss a new and strategic social media campaign? YOU– Good morning sir, I have the big idea for a new Social media campaign! BOSS– Social, what? YOU– Yeah, social media, our target audience lives there! The ability to […]

Read More »

Be Stupid at Work – Diesel Excellbook Facebook

Everybody knows that Facebook is becoming one of the most important enemies for work productivity at the office. Through a really interesting and creative approach, Diesel has found the perfect formula to convert “stupid” into “smart” (following its new brand approach) again. Now, your Diesel Excellbook app becomes your entire Facebook stream and you can […]

Read More »

Cuanto vale un Like, un Share, un Follower, un Tweet

Pues sí, de nuevo otro estudio que intenta dar un valor numérico a las reacciones de los usuarios en las redes sociales (Engagement). Personalmente creo que la cosa debe ir por aqui, aunque no estoy del todo acuerdo con este tipo de estudio. Si recordáis, en Pasión por el Marketing, ya hemos hablado varias veces […]

Read More »