Bodyform Responds :: True or Fake?

Social media is probably the best thing that happens to brands in a long time! I don’t know if Bodyform Responds :: The Truth is a Masterclass of how to manage a social media crisis or a smart buzz marketing campaign but what is clear is the fact, this will be buzzing hard this week. […]

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How to deal with a social media crisis and prevent a catastrophe

Here I leave you with my last article in CampaignAsia about how we can use social media to prevent a crisis and convert it into positive online buzz. Enjoy it! This article with more than 120RT is the article most read! When launching a marketing campaign we are always looking to achieve the tipping point, […]

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Response protocol for social media

Social media is about buzz and conversations, so crisis can take place quickly. Brands likeGap have already experienced that among some other brands as well. ¿What to do in order to face eventual pre-crisis or negative conversations? One of the most important things in order to prevent bad buzz and crisis is just to get […]

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