How social influence work – #Infographic #socialinfluence

How Are people Influenced online is one of the top questions many social media marketers are trying to find out. Under this purpose, I found this interesting infographic which takes us to 3 main points: – The history of influence. Don’t underestimate the power of the traditional Tupper ware meetings 🙂 – The two thinking […]

Read More »

PREDICCIONES SOCIAL MEDIA 2012

Este año como todos los años me gustaría aportar mi granito de arena a la evolución y construcción de esa ciencia que conocemos como los social media :-). La verdad que me he quedado un poco desilusionado al ver como muchos de mis compañeros no se han mojado a lanzar las suyas. Antes de mostrarte […]

Read More »

Google+ incluye RIPPLES – Esto va en serio!

Pues sí, parece que al final Google+ va en serio y poco a poco nos va a tocar ir dando la razón a Juan Merodio y Tristan Elosegui hehehe. Bueno yo sigo pensando que Google+ será el nuevo Linkedin no el nuevo Facebook. ¿Qué Por qué? – La gente “normal” pasa de los círculos, ellos […]

Read More »

How to create ROI for social media engagement

This morning I’ve found this interesting presentation talking about How to create ROI for social media engagement written by @samfiorella which show many interesting stuff and propose a nice debate about why some companies are having issues when creating / building a social media infrastructure. Sam fiorella senseimarketing_socialmediamasters_toronto_oct72011 View more presentations from Sam Fiorella

Read More »

The social influence theory [INFOGRAPHIC]

Influence and Social Influence are nowadays probably the two most relevant topics on social media. This Infographic below show us the evolution of the influence theory since 2000 with the Tipping point Theory. WHICH ONE IS YOUR FAVOURITE? The Tipping Point (2000) by Malcolm Gladwell: Movements are caused by three types of influencers: connectors, mavens […]

Read More »

Zombie Social media – Why your social media marketing is not right

Everybody is doing social media marketing now. Sometimes, it seems like the magic solution for companies. But, Why only a few social media campaigns are being succeding? Or even better, Why so many social media campaigns are not achieving the goals? This is the question that Nathan from Waggener Edstrom – Studio D Singapore is […]

Read More »