PASIÓN POR EL MARKETING

Social media integration is one of the top “To Dos” and challenges that companies, but also agencies, have pending on their agendas. Perfectly aligned to that, I’ve founded this great research by InSites Consulting this morning and I couldn’t wait to share it

How to integrate social media research

Even though the research has only been run in US and UK and the sample is not very representative (400 senior marketing managers), the results are pretty interesting. I will actually highlight the following:

– Brands are investing more resources on largest social networks (E.g Facebook) than on “niche” ones. After Facebook, Twitter, LinkedIn and YouTube close the circle.
My thought: Well, companies have been seeing Social Media as a new marketing channel, so they might go for the hub where the mass audience is (Reminiscence of traditional marketing )

– 40% of companies are still in the early stages of integration of social media. 14% of companies affirm having social media fully integrated.
My thought:: fully integrated is a big word.

– Adoption of social networks is high, but integration is still low.
My thought:: Adoption is always the first step to integrate so no surprises here.

– Social media integration leads to more satisfied customer.
My thought:: The question is then – Why do marketers know about it but they are still doubting on integrate and adopt social media? I would say, the majority of them are afraid of potential communication crisis.

– LinkedIn is more relevant for B2B companies. Twitter remains the same for both B2B and B2C.
My thought:: LinkedIn is the top professional social network while Twitter can be used for both approaches.

– Service companies tend to use more social networks than product companies a exception of YouTube.
My thought:: I might think, this is due to the fact YouTube is more similar than TV commercials where marketers feel more comfortable. On the other hand, service companies are usually more likely to look for valuable feedback because they sell basically interactions

– Lead generation is still the most valuable performance indicator.
My thought:: This is comprehensible when we look to marketing goals and because engagement is still a new area, so many companies haven’t defined strategic goals for it yet.

– The main barriers to integrate social media seem to be: Lack of top management support (which is normal because they are not on social networks yet, so they don’t see the value ( Social media marketing Myopia); no fit with product offering (that’s pretty curious, because there are conversations about any product) and no clear financial results (which is normal if you don’t invest resources in measuring your social media efforts – ROI)
My thought:: See above in brackets.

– 28% of companies in USA and UK have a dedicated person / team assigned to integrate social media in their organization.
My thought:: This is a optimistic point and probably one this job will be one of the most well paid position soon . We have HR, we have finance, we have… So, why not Social media integration manager? People and culture are wildly growing as a relevant values for companies performance so…

How to integrate social media infographic

Social-Media Integration Infographic Resarch

Si te gusta Londres y hablas perfectamente inglés, no lo dudes, tienes un puesto de trabajo envidiable.

An innovative digital mobile and web services agency requires a Senior Marketing Manager to lead their marketing program from offices in London.

This is a business that combines technical expertise, innovation and an appreciation of how mobile and web services can reach out to consumers and improve revenue streams for consumer brands. By providing information and services to end-users, the product engages with consumers and provides deeper relationships with target audiences. This amazing, market-first technology delivers personalised, location-based digital lifestyle services via the web and mobile, to the brand and its customers.

The Senior Marketing Manager is a stand-alone role, reporting directly to the CEO. As part of the Management team you will work on developing the brand and achieving corporate objectives through marketing activity.

It is important to emphasise that you will be the sole marketing person within the business, completely owning end to end marketing and PR responsibility. This means you will be expected to develop and execute marketing plans, implement marketing strategies and be the focal point of all marketing activity but you will also accept that as the sole marketing professional there will be less glamorous admin duties too.

This is a complex role and there is a very detailed spec available for interested parties, however you must initially offer the following,

- Marketing responsibility on a stand alone basis
- 4 years + marketing management experience
- New Media, Digital and Online Services background
- Experience of developing, maintaining and delivering marketing plans
- Understand customer and market dynamics / requirements
- B2B Marketing, specifically to consumer brands (high street retail)
- Understand all media channels

Salary: c £45,000 per annum

If you hit the mark with all of the above please apply for further details today.

Si quieres formar parte de nuestro equipo profesional, envíanos el curriculum vitae a seleccio@uoc.edu, con la referencia .

No olvides poner que has visto la oferta en Pasión por el marketing

Un saludo a los Apasionados del marketing…Y mucha suerte!!!

Si quieres estar al tanto de nuevas ofertas de empleo en publicidad, marketing y comunicación, suscríbete al feed