How to measure ROI in Twitter, Facebook and GooglePlus

I found this cool Infographic about how to measure ROI in the top social media platforms: Facebook, Twitter and GooglePlus As was expected: – Linking social media efforts down to the sales funnel is still the pending topic – GooglePlus has invested some time to create a featured way to measure it due the relevancy […]

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2012 Social media report

It seems social media is not a fad anymore and year over year marketers are getting the more and more consicuous about it. See below the social media report for 2012. This study surveyed 3,800 marketers. I would like to highlight the fact that Measurement and Targetting are areas which marketers are starting to care […]

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El futuro del ROI en social media es traducir el engagement en Ad Value ($)

No sé como lo veréis vosotros pero creo que es hora de que las marcas empiecen de verdad a pensar en los usuarios como medio y (no solo como consumidor) y que 1 usuario con una audiencia de 150 amigos es posiblemente poco, pero una audiencia acumulada de 150 amigos que tienen 150 amigos and […]

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How to create ROI for social media engagement

This morning I’ve found this interesting presentation talking about How to create ROI for social media engagement written by @samfiorella which show many interesting stuff and propose a nice debate about why some companies are having issues when creating / building a social media infrastructure. Sam fiorella senseimarketing_socialmediamasters_toronto_oct72011 View more presentations from Sam Fiorella

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Followers en Twitter aumentan la intencion de compra y recomendación

Pues sí, eso parece, tener Followers en Twitter aumentan la intencion de compra y recomendación para las marcas segun este estudio “10 Quick FactsYou ShouldKnow AboutConsumerBehavior onTwitterFrom the 2011 Chadwick Martin BaileyConsumer Pulse” 10 Quick Facts You Should Know About Consumer Behavior on Twitter View more presentations from Constant Contact Via: Mashable

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The Future of Ecommerce (social) with ROI inside

Interesting (but super long though) presentation about E-commerce but also Mobile and Facebook Commerce by one of my ex-colleagues at Vanksen Group, Greg Pouy THE FUTURE OF COMMERCE: REAL R.O.I. INSIDE View more presentations from Gregory Pouy Congratulations for this great job Greg. I loved the pictures and all the relevant data you provided. Nevertheless, […]

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IAB nuevas métricas online, más allá del CTR

La IAB vuelve a deleitarnos con un nuevo estudio. En este caso, un estudio sobre las nuevas métricas online, buscando el objetivo de por fin, ir más allá del CTR. Después de ver como esta métrica ha ido a la baja, y que el CPM es una medida poco efectiva, empezamos a familiarizarnos más con […]

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