Is the PR industry changing? PR 2.0, Digital PR

Is the PR industry changing is one of the top questions that PR professionals are having everyday. I founded this cool idea which may help to this change even if I think that looks pretty optimistic. It’s called The NewsDesk and seems very easy to use. Has anybody tried it? What are your thoughts?

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Influence ranking metrics

WHY INFLUENCE IS IMPORTANT Not knowing which outlets or individuals most impact your brand can be expensive. If you’re spending communications budget on media that no longer influence your target audience, that’s money and influence lost. The challenge is finding out which media still matter and in what order. As media influence continues to fragment, […]

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