La planificación estratégica en España – AEAP

La AEAP ha editado el estudio “Situación de la Planificación Estratégica en España”, realizado por Cristina Sánchez Blanco, profesora de la Facultad de Comunicación de la Universidad de Navarra. Con este trabajo, fruto de su tesis doctoral, Sánchez Blanco, quien ha contado con la colaboración de la AEAP y la Asociación de Planificadores Estratégicos (APG […]

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Plannair: Tu departamento estratégico Low Cost

Jóvenes, creatividad, estrategia, ganas y mucha pasión es lo que me han transmitido estos alumnos de la Miami Ads School. Crisis, crisis… Cuando la mayoría de la gente asocia crisis con algo negativo como la falta de trabajo, la “Tripulación” de Plannair se lo plantea como un reto: “Si no hay trabajo, ¡Lo creamos”! Con […]

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