“Phones off, fun on” McDonalds se apunta al trend de la adicción al móvil

Pues sí ya son varias las empresas que están embracing la idea de sumarse a la batalla contra la adicción a los celulares como parte de su estrategia de marketing. Hablé ya de Le Pan Quotidien, pero hay muchísimas ahí fuera, sobre todo restaurantes. El último, no es nada más y nada menos que el gigante de las hamburguesas McDonald’s con su iniciativa “Phone […]

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Our Food, Our Questions. Mc Donald’s is KING!

Starbucks has lost its place as the most social company in the restaurant business. Starbucks’ loss is McDonald’s gain But how did McDonald’s do it? The answer seems to be pretty straightforward – transparency. During the second half of 2012 McDonald’s ran a well trailed campaign to open up to its public, including videos of […]

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Guerrilla Low Cost by McDonald’s

Guerrilla marketing was born as a cheaper media alternative than traditional advertising, trying to generate impact using creativity under the ad space purchase. McDonald’s brings to us a really amazing guerrilla low cost campaign under the concept “Everyone saves for something”. It’s incredible how creativity can make us save a lot money. Actually, the idea […]

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