How to engage with the Digital Shopper

If you run an E-commerce business or are interested in understanding better the digital shopper, here is a worth reading report released by Capgemini. One of the key points is without a doubt how we can understand his behavior across all the channels to provide with an integrated and satisfactory experience. Download the Digital Shopper […]

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The best Infographic about content marketing ever

What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it’s called and the tactics around it have matured over time. Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as […]

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The Top Benefits of Social Media Marketing [INFOGRAPHIC]

Here are the top benefits that companies are seeing from social media marketing: 89% of respondents said that social media marketing has generated more business exposure 64% saw lead generation increase by using social media 6 hours or less per day 69% of marketers use social media to gather marketplace intelligence 62% of marketers using […]

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Types of influencers (Many faces of influencers)

It seems we finally got a right way to measure influence. These are good news! As you might know, Brian Solis (Altimeter) developed a pretty interesting piece of research about Digital Influence. Basically, they found out that Digital Influence can be defined by 3 main pillars: Reach, Resonance and Relevance. In my opinion, I think […]

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How much does a Facebook share cost – 3.23 $

Online ticketing site Eventbrite has updated numbers on the value of social media shares and presented them in this wondrous infographic. The results are quite cool: $3.23 = Dollar Value Per Share—the average value of the additional tickets sold through this share (up from $1.78 in 2010). Twitter $1.85/share (up from $0.43 in 2010) Facebook […]

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