Types of influencers (Many faces of influencers)

It seems we finally got a right way to measure influence. These are good news! As you might know, Brian Solis (Altimeter) developed a pretty interesting piece of research about Digital Influence. Basically, they found out that Digital Influence can be defined by 3 main pillars: Reach, Resonance and Relevance. In my opinion, I think […]

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How social influence work – #Infographic #socialinfluence

How Are people Influenced online is one of the top questions many social media marketers are trying to find out. Under this purpose, I found this interesting infographic which takes us to 3 main points: – The history of influence. Don’t underestimate the power of the traditional Tupper ware meetings 🙂 – The two thinking […]

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The social influence theory [INFOGRAPHIC]

Influence and Social Influence are nowadays probably the two most relevant topics on social media. This Infographic below show us the evolution of the influence theory since 2000 with the Tipping point Theory. WHICH ONE IS YOUR FAVOURITE? The Tipping Point (2000) by Malcolm Gladwell: Movements are caused by three types of influencers: connectors, mavens […]

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Estamos en el NEGOCIO DE LA INFLUENCIA (No Reach, No engagement)

Parece que la palabra más de moda durante 2010 ha sido ENGAGEMENT. Pero tengo mis dudas de si esa es verdaderamente la palabra más importante o el objetivo que las marcas deben buscar en los medios sociales. Es cierto que los social media han cambiado ya no solo la forma en la que hacemos marketing, […]

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Influence ranking metrics

WHY INFLUENCE IS IMPORTANT Not knowing which outlets or individuals most impact your brand can be expensive. If you’re spending communications budget on media that no longer influence your target audience, that’s money and influence lost. The challenge is finding out which media still matter and in what order. As media influence continues to fragment, […]

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El Funnel del Social Media

A todos los marketers del mundo online nos encantan los embudos aunque la mayoría de nosotros no hayamos utilizado uno real en nuestras vidas. Fuera de bromas, y tras investigar un poco, me gustaría compartir con vosotros un ejemplo de embudo o funnel que nos sirve a la perfección para definir nuestras estrategias de social […]

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