How to measure ROI in Twitter, Facebook and GooglePlus

I found this cool Infographic about how to measure ROI in the top social media platforms: Facebook, Twitter and GooglePlus As was expected: – Linking social media efforts down to the sales funnel is still the pending topic – GooglePlus has invested some time to create a featured way to measure it due the relevancy […]

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Mark you man! How to sell your idea to a client

I’ve seen many post about how to pitch, how to seel your ideas; however, many words and little meaning! Check this video from Mad Men and learn how to pitch your ideas and convince the client to change to a more innovative approach. I’m sorry because the video doesn’t allow the embedding so you have […]

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Why people interact with brands – Best social media facts, figures and stats

How and Why people interact with brands is without any doubt one of the most relevant questions that we, marketers, always try to  answer. There is NO suitable strategy without a deep marketing behavior research. However, when the timing is short, many social media strategists are though using cool infographics and social media stats that […]

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Social media platforms- Pros and Cons

The first step to achieve and set up a SUITABLE social media strategy is knowing WHO, WHEN, WHY AND HOW to use each marketing channel. Note that each social media platforms has its own DNA. Everybody seems to know that social media is awesome (Check the 60” in social media Infographics) but even though we […]

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How to convince your boss to use social media

How many of you have this experience: Arriving to work in the morning and presenting to your boss a new and strategic social media campaign? YOU– Good morning sir, I have the big idea for a new Social media campaign! BOSS– Social, what? YOU– Yeah, social media, our target audience lives there! The ability to […]

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