The Essential Analytics to Monitor Facebook success

When you are looking for ideas on how to improve results after analyzing your analytics, we often get confused as there are thousands of metrics and items to measure. My advice is very simple, focus on those metrics that truly add value to what your business means. Focus on those metrics that truly add value […]

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Decrease on Facebook Organic Reach? The smart answer

Everyone knows that Facebook has been heavily decreasing its organic reach and forcing brands to repurpose their strategy and include paid as a compulsory component to reach the targets. I think this is very interesting from a digital perspective (This is about Facebook) but also from a  PR point of view because it’s represent an […]

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10 Reasons Why Facebook is the fucking boss

Marketers say that content is king or queen, as well as constantly inventing new buzzwords. However, the reality is Facebook is the only social media site that is even above being king or queen. Indeed Facebook is the F@cking boss and here are 10+1 reasons why: 1) Facebook invented a KPI that has become the […]

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The Edgerank for Facebook pages explained

Altough the Facebook algorithm (EdgeRank) seems to be the same for users than for branded pages, the truth is that it doesn’t work excatly the same way. WHAT’S DIFFERENT FOR USERS AND BRANDED PAGES ON FACEBOOK (EDGE RANK) 1- The value of a fan like is barely pointless. 2- Fan shares are the most powerful […]

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Will Facebook lose 80% of it users by 2017? The answer is…

Will Facebook lose 80% of it users by 2017? The answer is NO… It might happen later but in 2017, as predicted by researchers at Princeton University, it’s quite soon to be honest. I’m sure everybody has heard about the news today and probably felt a bit scared. No worries, for me, the conclusion is […]

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How easy is to delete your account on Facebook – The Social Roulette

That Facebook is the smartest is probably one of the most holy truths I’ve ever heard. It’s known that deleting a FB account is not as easy as it should be. Facebook doesn’t want to lose any of its billion users. This means great Advertising incomes and it took also some time to build it […]

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How The EdgeRank works? Increase Facebook engagement

Facebook Algorithm is defined by 3 factors: Affinity, Weight and Decay. If you want to increase engagement on Facebook, the first thing you should do is understanding how EdgeRank works Edge Affinity – It´s all about Connections The Affinity score is measured by the relationship you have with the user that created the “edge.” The more interconnected […]

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