The Edgerank for Facebook pages explained

Altough the Facebook algorithm (EdgeRank) seems to be the same for users than for branded pages, the truth is that it doesn’t work excatly the same way. WHAT’S DIFFERENT FOR USERS AND BRANDED PAGES ON FACEBOOK (EDGE RANK) 1- The value of a fan like is barely pointless. 2- Fan shares are the most powerful […]

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How The EdgeRank works? Increase Facebook engagement

Facebook Algorithm is defined by 3 factors: Affinity, Weight and Decay. If you want to increase engagement on Facebook, the first thing you should do is understanding how EdgeRank works Edge Affinity – It´s all about Connections The Affinity score is measured by the relationship you have with the user that created the “edge.” The more interconnected […]

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2012 Social media report

It seems social media is not a fad anymore and year over year marketers are getting the more and more consicuous about it. See below the social media report for 2012. This study surveyed 3,800 marketers. I would like to highlight the fact that Measurement and Targetting are areas which marketers are starting to care […]

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Why people interact with brands – Best social media facts, figures and stats

How and Why people interact with brands is without any doubt one of the most relevant questions that we, marketers, always try to  answer. There is NO suitable strategy without a deep marketing behavior research. However, when the timing is short, many social media strategists are though using cool infographics and social media stats that […]

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El futuro del ROI en social media es traducir el engagement en Ad Value ($)

No sé como lo veréis vosotros pero creo que es hora de que las marcas empiecen de verdad a pensar en los usuarios como medio y (no solo como consumidor) y que 1 usuario con una audiencia de 150 amigos es posiblemente poco, pero una audiencia acumulada de 150 amigos que tienen 150 amigos and […]

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Estamos en el NEGOCIO DE LA INFLUENCIA (No Reach, No engagement)

Parece que la palabra más de moda durante 2010 ha sido ENGAGEMENT. Pero tengo mis dudas de si esa es verdaderamente la palabra más importante o el objetivo que las marcas deben buscar en los medios sociales. Es cierto que los social media han cambiado ya no solo la forma en la que hacemos marketing, […]

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