Fail or win is often a question of little details. Find below 15 Ways to Fail & 25 Ways to WIN and learn how to engage correctly with the influencers. Influencer Engagement: 15 Ways to Fail & 25 Ways to Win from TopRank Marketing Agency
Read More »Altough the Facebook algorithm (EdgeRank) seems to be the same for users than for branded pages, the truth is that it doesn’t work excatly the same way. WHAT’S DIFFERENT FOR USERS AND BRANDED PAGES ON FACEBOOK (EDGE RANK) 1- The value of a fan like is barely pointless. 2- Fan shares are the most powerful […]
Read More »Facebook Algorithm is defined by 3 factors: Affinity, Weight and Decay. If you want to increase engagement on Facebook, the first thing you should do is understanding how EdgeRank works Edge Affinity – It´s all about Connections The Affinity score is measured by the relationship you have with the user that created the “edge.” The more interconnected […]
Read More »It seems social media is not a fad anymore and year over year marketers are getting the more and more consicuous about it. See below the social media report for 2012. This study surveyed 3,800 marketers. I would like to highlight the fact that Measurement and Targetting are areas which marketers are starting to care […]
Read More »Facebook Timeline presents Fan Pages in a totally new light. This redesign is much more visual, focused on interactive content, and provides new features that give brands more control over how their Fan Page looks and feels. All of this is playing a role in how brand and consumers can engage on Fan Pages. The […]
Read More »How and Why people interact with brands is without any doubt one of the most relevant questions that we, marketers, always try to answer. There is NO suitable strategy without a deep marketing behavior research. However, when the timing is short, many social media strategists are though using cool infographics and social media stats that […]
Read More »No sé como lo veréis vosotros pero creo que es hora de que las marcas empiecen de verdad a pensar en los usuarios como medio y (no solo como consumidor) y que 1 usuario con una audiencia de 150 amigos es posiblemente poco, pero una audiencia acumulada de 150 amigos que tienen 150 amigos and […]
Read More »Via: Mashable
Read More »Companies should consider the day, time and content when writing posts. Here, some great insights in order to increase your Facebook engagement rate from Buddy Media
Read More »Parece que la palabra más de moda durante 2010 ha sido ENGAGEMENT. Pero tengo mis dudas de si esa es verdaderamente la palabra más importante o el objetivo que las marcas deben buscar en los medios sociales. Es cierto que los social media han cambiado ya no solo la forma en la que hacemos marketing, […]
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