Winning the Zero Moment of Truth in Asia

ZMOT plays a major (and growing) role in CPG shopping in Asia. It offers a tremendous new way for marketers to reach shoppers and the public at large. Google commissioned a major study with research firm TNS to learn more about ZMOT moments for the CPG industry in Asia. TNS talked to 8,000+ female shoppers […]

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El E-Commerce y sus Ventajas

El E-Commerce se ha convertido en los ultimos años en una via de generacion de negocios sobre todo en el clima de crisis en el cual nos situamos. El E-Commerce ofrece grandes ventajas como llegar a un mercado global, estar abiertos 24/7, reducción de costes, posibilidad de ofrecer un servicio personalizado e incluso, generar una […]

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How to Turn Social Media into Social Sales

How to Turn Social Media into Sales is one of the most repeated questions nowadays. Many marketers got lost because they focus their efforts on technology, coolness and design. What we do need to think about is the client. The user has to be in the center of any social media strategy. Technology, design and […]

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Asia Pacific to take over The US in Ecommerce in 2013!

Spending in Asia-Pacific e-commerce (B2C) is about to surpass North America. In 2012, sales grew by 21.1% to EUR 740 billion in global revenues for the first time in history, according to new estimates from eMarketer. This consultancy also has advanced a further increase of 18.3% for the 2013 in which, for the first time, […]

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Adidas NEO Window Shopping

Integrating offline and online experiences continues to be one of the new challengues that marketers who belive in innovation are facing nowadays. When it goes to the retail industry, the possibilities get bigger and really exiciting. Sometime ago I wrote about a really cool virtual innitiative to try Sunglasses in New York. Under this purpose […]

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3LiveShop: The Future Of Shopping

The Future Of Shopping is here! 3 have just launched the “3LiveShop” a sort of video call through your computer/webcam that blends a seamless sales and service experience in real time, with a real person, essentially delivering the physical store’s customer benefits to just about anyone, anywhere, online. 3 from B-Reel & B-Reel Films on […]

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