Guerrilla Low Cost by McDonald’s

Guerrilla marketing was born as a cheaper media alternative than traditional advertising, trying to generate impact using creativity under the ad space purchase. McDonald’s brings to us a really amazing guerrilla low cost campaign under the concept “Everyone saves for something”. It’s incredible how creativity can make us save a lot money. Actually, the idea […]

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Buscando el Impacto… Lo extraordinario como generador de buzz

Buscar el impacto es uno de las bases de la publicidad, sobre todo cuando pretendemos generar buzz y/o viralidad. La semana pasada me llamaron la atención, 2 campañas caracterizadas por el IMPACTO. 1- Road Safety: Bleeding Billboard: La valla que sangra. Con un slogan muy directo “Rain changes everything, please drive to the conditions” esta […]

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