How to convince your boss to use social media

How many of you have this experience: Arriving to work in the morning and presenting to your boss a new and strategic social media campaign? YOU– Good morning sir, I have the big idea for a new Social media campaign! BOSS– Social, what? YOU– Yeah, social media, our target audience lives there! The ability to […]

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How to deal with a social media crisis and prevent a catastrophe

Here I leave you with my last article in CampaignAsia about how we can use social media to prevent a crisis and convert it into positive online buzz. Enjoy it! This article with more than 120RT is the article most read! When launching a marketing campaign we are always looking to achieve the tipping point, […]

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