Bye Bye Permission…

Social media? I remember that term was born as an evolution of other terms that tried to create a better world with less ads and more permission. Sometimes I wonder what happens to the term that Seth Godin created some years ago… It was back in 2008 (January 31). Please don’t disturb… Did you remember […]

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What branded content should really mean. The Rolex coincidence

Everybody is talking about branded content and social currency but sometimes I wonder if we are truly right or we are just ending calling everything the same. I was surfing on Facebook the other day and this piece of content got my attention. Actually, the visual is a Rolex but it wasn’t released by a […]

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Bodyform Responds :: True or Fake?

Social media is probably the best thing that happens to brands in a long time! I don’t know if Bodyform Responds :: The Truth is a Masterclass of how to manage a social media crisis or a smart buzz marketing campaign but what is clear is the fact, this will be buzzing hard this week. […]

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Absolut Inspire: Google Street View and StreetArt

Absolut is one of those brands who are always generating great buzz around its actions. Actually, we have written some articles about its campaigns. This time, Absolut continues under the Absolut World approach, but innovating in technology and user generated content. The campaign is a fusion of the Google Street View platform combined with an […]

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Be Stupid at Work – Diesel Excellbook Facebook

Everybody knows that Facebook is becoming one of the most important enemies for work productivity at the office. Through a really interesting and creative approach, Diesel has found the perfect formula to convert “stupid” into “smart” (following its new brand approach) again. Now, your Diesel Excellbook app becomes your entire Facebook stream and you can […]

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Los agentes Puma Time – Nueva acción de Guerrilla

Interesante acción de la marca PUMA para promocionar sus nuevos relojes utilizando Teaser + Guerrilla Marketing + Contest . Es una fórmula que siempre me ha gustado (Buzz marketing). Los agentes Puma Time recorren las calles de Madrid. ¿Te atreves a seguir sus huellas con las pistas que daremos en nuestro Twitter y página de […]

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La unidad especial antiplagas esta aquí – Cucarachas, Mosquitos y Ratas fuera!

Me complace ver que en mi Castellón natal también se está innovando en cuanto a enfoques de marketing y comunicación. Me ha gustado mucho la campaña Ciudadana de Concienciación para la prevención de plagas de la Concejalía de Salud Pública. De hecho he decidio colaborar con la difusión de ésta y de principalmente sus vídeos. […]

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Cuanto vale un Like, un Share, un Follower, un Tweet

Pues sí, de nuevo otro estudio que intenta dar un valor numérico a las reacciones de los usuarios en las redes sociales (Engagement). Personalmente creo que la cosa debe ir por aqui, aunque no estoy del todo acuerdo con este tipo de estudio. Si recordáis, en Pasión por el Marketing, ya hemos hablado varias veces […]

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How storytelling can enhance digital projects

Surfing the net and checking Slideshare, one of the most incredible knowledge base on Internet, I found this amazing presentation about the art of Storytelling. How storytelling can enhance digital projects View more presentations from StoryBeats. I really love it because we can find some important and inspiring examples about how important is the story […]

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