Types of influencers (Many faces of influencers)

It seems we finally got a right way to measure influence. These are good news! As you might know, Brian Solis (Altimeter) developed a pretty interesting piece of research about Digital Influence. Basically, they found out that Digital Influence can be defined by 3 main pillars: Reach, Resonance and Relevance. In my opinion, I think […]

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Screw business as usual – Brian Solis at TEDxPresido

I love Brian’s capacity to go beyond and create new concepts which help to build the next future. – Digital Darwinism – The C Generation, – The EGOsystem – Scored people – Brand trying to be people and people acting as a brands – Social capital. I keep this final quote “People might not remember […]

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Brandsphere – Paid, Owned, Earned and now Promoted and Shared media

Brian Solis always surprise me! I really like this new infographics about the Brandsphere. I heard about Paid, Owned and Earned media, but it seems that nowadays we should include two new categories: 4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s Promoted products and Facebook’s Sponsored Stories) 5. Shared: Open platforms or communities […]

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LASTDAY, compra de medios lowcost

Lastday es el nombre de la primera plataforma “low cost” de compra de medios, que permite a los usuarios acceder a ofertas especiales de última hora para contratar publicidad en soportes exteriores, prensa, radio, televisión y medios online. Nace una plataforma “low cost” de compra de medios Esta iniciativa permite a las empresas propietarias de […]

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What are the best ways to reach internet users through Facebook?

What are the best ways to reach internet users thanks to Facebook? According to Facebook, it starts with… 1. Implement social plugins, beginning with the Like button. When a person clicks Like, it (1) publishes a story to their friends with a link back to your content, (2) adds the article to the reader’s profile, […]

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11 Amazing ideas de Brian Solis : ENGAGE

Imagino que conoces a BRIAN SOLIS. Os quiero contar una anécdota al respecto. Si recordáis estoy presente en el SOCIAL MEDIA FORUM SINGAPORE. Pues Brian solis participó como ponente. Lamentablemte no en persona, lo hizó a través de Skype, lo cual todavía me impresionó todavía más. Pues bien, quiero compartir con todos vosotros 11 IDEAS […]

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