The first Billboard which Creates Drinking Water, Peru

Marketers, creatives, account people, etc. We all work day to day in agencies, offices and many times we don’t look beyond of what we do. It seems that Communications and Marketing are there just to develop people’s needs and make them pay more for products they’ve never thought about. However, and fortunately, things are changing […]

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Buscando el Impacto… Lo extraordinario como generador de buzz

Buscar el impacto es uno de las bases de la publicidad, sobre todo cuando pretendemos generar buzz y/o viralidad. La semana pasada me llamaron la atención, 2 campañas caracterizadas por el IMPACTO. 1- Road Safety: Bleeding Billboard: La valla que sangra. Con un slogan muy directo “Rain changes everything, please drive to the conditions” esta […]

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