Strip for Likes

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Everybody knows that seduction works on Internet and above all on social networks. Under this purpose, the Amsterdam fashion brand Stussy has launched this cool campaign called “Strip for likes” to get new likes. The idea is very simple and it seems working very well.

Now, you know it! like to get the girl undressed!

Stüssy  Amsterdam - Strip for likes

Stüssy Amsterdam - Strip for likes

Stüssy  Amsterdam - Strip for likes

Stüssy Amsterdam - Strip for likes

What do you think? Can we consider this as a great example to acquire new fans and leads? Would it work for other industries?

By the way, I’ve tried several times and I cannot go further than Share or Invite friends step no matter how many people I invite 🙁 – What about you?