Shell we move? Must come from Japan

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I have to say that the first time I saw this campaign, along with the WOW factor I felt a bit of “poor little creatures”; However, once you watched again, you realise that this is one of the coolest campaigns ever created. Insight is clearly defined, proof is there and more important, SUUMO is able to achieve its objectives in a very smart way.

Sometimes you have to look beyond your world to make something outstanding and extraordinary. It’s quite amazing that SUUMO’s DNA is to “create a world that you can easily move”…