blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth


Samusocial, Experience the life of a homeless

By on January 3, 2011

Publicis Paris show us the reality of the homeless life throught the eyes of a real homeless. The idea is quite simple and direct, “Out of 4 people think that if a homeless person can’t get off the street, it’s his fault. Probably because they’ve never experienced the street themselves.”

To know more about the campaign, below you will find all the details. I you prefer experience the homeless life directly, just visit the microsite.

Advertising Agency: Publicis Conseil / Publicis Net, Paris, France
General Manager: Jean-Patrick Chiquiar
Chief Creative Officer: Olivier Altmann
Creative Director: Veronique Sels
Copywriters: Veronique Sels, Daniel Chandler
Art Director: Quentin Schweitzer
Film Directors: 4 homeless people
Production Company Producer: Marcassin
Account Manager: Patrick Benvenist
Account Executive: Emmanuelle Henry
TV Producers: Tim Rosenberg, Pierre Marcus (WAM)

Via: I believe in Advertising

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