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QuickStart Social Media Guide – SiTF Social Media Workshop

By on November 24, 2010


Our colleagues from GetIT Comms sent to me a really interesenting workshop about social media that I would like to share with you. I think Singapore is a very dynamic market where social media has very many business opportunities.

The speaker isAnol Bhattacharya, CEO, Director at GETIT COMMS.

Anol Bhattacharya on Social Media for Marketing (SiTF SM Workshop) from B2Bento on Vimeo.

Below, the key points about this social media workshop in Singapore:

KEY SOCIAL MEDIA POINTS

* “Markets are conversations”
* “Consumers have never been so connected – even in B2B”
* “Conversations are happening with or without you – Be a part of it”
* “Social Media does not replace your Marketing Strategy”
* “Social Media is Earned Media”
* “To err is human – It’s ok to make mistakes”
* “Be interested in order to be interesting – read, read, read”
* “It’s about being social”

Stay tuned for the Part 2 of the Social Media Workshop on b2bento.com

QuickStart Social Media

By the way I also would like to share with your their Social Media Guide for starting on Social media, really useful.

1. ESTABLISH YOUR GOALS

* Ask why you need to be in social media.
* Formulate your social media goals and objectives.
* Align with the business goals of your company.

1a. GET INPUT FROM STAKEHOLDERS

Conduct interviews and internal surveys to find out what social media channels would best serve your company and your goals.

2. WHERE ARE YOUR BUYERS?

* Map your buyers’ personae.
* Find channels where your team’s and buyers’ interactions intersect.
* Determine which social media channels will work best in reaching out to them.

3. MAP INFLUENCES

* Use monitoring tools to find out more about your prospects.
* Discover the “influencers” of buyers’ purchase decisions – bloggers, partners, and even competitors.

4. MAP RESPONSIBILITIES

* Distribute key roles among stakeholders.
* Set up a social media “task force” around key responsibilities

5. SET UP YOUR CHANNELS.

Use the internal survey results and buyers’ personae to determine which channels you will engage in, e.g., Facebook, Twitter, LinkedIn

6. ESTABLISH YOUR CONTENT STRATEGY

* Source for existing content and repurpose it, e.g., whitepapers, case studies, opinion pieces, videos, etc.
* Identify topics that align with key marketing focus areas.
* Research to determine relevancy by searching for brand name, competitors, and target keywords

7. ESTABLISH YOUR METRICS

* Create and align metrics and monitoring framework with strategic objectives.
* Some key measurement goals include Reach, Buzz, Sentiment, Influence.
* Measure only what matters to the business.

8. CUSTOMIZE YOUR CHANNELS

Set up, customize and optimize your channels, e.g., multi-author blogging platform, customized FB page, YouTube channel, etc.

9. SET UP ENGAGEMENT FRAMEWORK

* Work out who responds, how, where (what channel), and how often.
* Constancy and immediacy are keys to well-managed social media engagement.

10. DEVELOP A SOCIAL MEDIA POLICY

* Based on best practices, what’s acceptable, out-of-bounds markers, confidential information, business vs. personal capacity, etc.
* Document everything to avoid grey areas that may hinder engagement.

11. PUBLISH YOUR INITIAL CONTENT

* Develop an editorial schedule.
* Populate your channels with appropriate content.
* Establish content syndication mechanisms across social media channels.

12. MONITOR & MEASURE.

Set up monitoring and measurement tools based on the metrics established earlier.

13. HARNESS THE POWER OF YOUR INTERNAL NETWORKS

* Time to get your team to provide the initial ballast.
* Propagate, publicize, promote.

14. YOU ARE OFF!

* Analyze, Adapt and Improve: Adapt any new findings into current processes, and improve efforts as you navigate through this social media journey.
* Remember – this is an iterative process.

Do you miss any step or phase? Personally I love it!!!

If you are looking for more information about SOCIAL MEDIA MARKETING IN SINGAPORE, feel free to check my resume of Social media forum Asia.

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