Puma: The World’s Fastest Purchase – Usain Bolt

How to use a cool idea to sell more product and connect both experiences is one the best things you can do for a brand. Take a look of how Puma did that for its Puma Usain Bolt!


At the cash register, shoes in hand, they hit a second button and a ticket with a “stop” time was issued. The challenge earned the shoppers a varying level of discount from 5% off (for completing the shop in 10 minutes) to 20% off (for completing the shop in 3 minutes).

Via: DigitalBuzz