Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips grooming kits, Phillipis created the “Low-tech Augmented Reality Mugs” to spark their interest and elevate any possible look they may have after grooming. Let’s attract them from too focusing on hair. From hair to beard.
Great and smart Idea!