blog de Buzz Marketing, Marketing viral, Social media marketing, word of mouth


Online Reputation: Get Ready for War

By on January 7, 2011

Gregory Pouy, Head of Media and Social Media Strategy at Nurun France, and with I had the pleasure to work with in Vanksen-Culturebuzz / Buzzparadise, bring us an amazing presentation about Online Reputation.

I really like some obsevations he made about the subject such as “Online Reputation is not only a buzz word, but a harcord reality“, “A viral video is WORTHELESS if the product gets bad reviews, or worse – if no one is talking about it” or why digital budget are still allocated on webistes. But what I really find useful is the four brand “personalities”” he mentioned – Basic, Functional, Exciting and Vital, through four interesting items (volume of conversations, sentiment, presence on social media and number of coments). I think defining our brand personality is a right way to start on social media. Not only what we are, but also what kind of brand we want to be.

Do you agree with this Brand Identity Classification? Do you think defining your brand personality could be a suitable first step to start on social media?

I hope you enjoyed the presentation. Thanks Greg, good job.

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