In online marketing, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted. But what role did prior website referrals, searches and ads play in that conversion? How much time passed between the visitor’s initial interest and his or her purchase? Multi-Channel Funnels – in limited pilot in Google Analytics – will tell this complete story by providing true cross channel reporting on the conversion funnel, showing marketers which digital channels customers interact with before purchase.
I’m sure this is a tool that many marketers were waiting for:
Another day I would like to talk about the Funnel in social media and how it has evolved from a funnel to a circle.