Kit Kat: Free No-WiFi Zone

In a moment when everybody is talking about technology, networks, social, internet, etc. There is a smart brand who is taking advantage of it but in a different way. This brand is not using the same argument but the oppositive narrative. The result is a simple but great concept which fits perfectly into its positioning. Welcome to Free No Wifi by Kit Kat.

Kit Kat: Free No-WiFi Zone from Fethi Uluak on Vimeo.

“Free WiFi is available everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a small WiFi jammer that blocked all signals within a five meter radius. By doing that we encouraged people to read a newspaper, a real book or have a genuine conversation again. All while munching on a Kit Kat.”

Kit Kat Free No-WiFi Zone

Kit Kat Free No-WiFi Zone